NORTHGUARD Financial Inc. launches as a new Canadian mortgage lender and servicer, unveiling its AI-enabled platform and purchase of Wiseday, with a national rollout across Canada throughout 2027

EmitenTrust.com Canadian-owned institution led by mortgage industry veteran Katherine Gregory pairs intelligent technology with a people-first, Human to Human service model for brokers, investors and homeowners

TORONTO, Oct. 20, 2026 /CNW/ -- NORTHGUARD Financial Inc. ("NORTHGUARD") today announced its launch as a national Canadian mortgage lender and servicer. The launch introduces NORTHGUARD's new AI-enabled lending and servicing platform built in Canada, and the purchase of Wiseday, an established Quebec-based mortgage lender, into NORTHGUARD. The company's proprietary technology and operations and NORTHGUARD family will roll out across Canada throughout 2027, serving mortgage brokers, capital partners and homeowners from prime through alternative lending and from origination through servicing.

NORTHGUARD is led by Chief Executive Officer Katherine Gregory and operates under the promise Smarter, Faster, Friendlier, bringing an incredibly passionate and industry-veteran executive team to build out the vision. 

"We built NORTHGUARD to support the expertise of mortgage brokers right from the beginning, and to serve homeowners throughout their lifetime with us," said Katherine Gregory, Chief Executive Officer of NORTHGUARD. "Our job is to stand on guard for the capital our partners entrust to us, for the brokers who build their businesses and partnerships with us, and for the homes of the Canadians we serve."

Bringing Wiseday into a national institution

The purchase and subsequent amalgamation of Wiseday brings greater than two years of origination experience and broker relationships in Quebec into NORTHGUARD, alongside the company's capital partnerships and national leadership team and employees. Wiseday's team will lead NORTHGUARD's origination in Quebec and Atlantic Canada, giving the company a strong bilingual foundation from its first day.

"Wiseday gives us something you cannot build overnight: a proven team and the strength of real broker relationships in Quebec," said Gregory. "Bringing them into NORTHGUARD lets us launch with roots in both of Canada's official languages and the scale to grow from coast to coast."

Technology that strengthens relationships, does not replace them

NORTHGUARD's proprietary technology applies artificial intelligence across underwriting, funding and servicing to shorten response times, improve accuracy, transparency and support sound credit decisions. The platform will roll out across Canada throughout 2027 as NORTHGUARD expands nationally. NORTHGUARD's operating principle is Human to Human: brokers and homeowners can work fully digitally when they choose and reach an experienced person whenever they need one.

At its core, NORTHGUARD's platform is an intelligent, AI-powered mortgage technology platform designed to make the mortgage journey smarter, more responsive and more connected. It continuously understands what is happening, identifies what matters, anticipates what is likely to happen next and helps orchestrate the appropriate action. By combining actionable insights with intelligent automation and autonomous workflows, the platform goes beyond digitizing mortgages to deliver more intelligent, proactive mortgage experiences. It helps reduce manual effort, supports faster, better-informed decisions and enables more meaningful customer engagement throughout the life of the mortgage. As the platform learns from documents, decisions and interactions, it can continually improve how work is coordinated and how customer needs are anticipated. Intelligent mortgage technology that makes the experience smarter, faster and more proactive, while keeping people at the centre.

"Technology should work for people, not around them," said Gregory. "Our platform makes us smarter and faster, but no broker or homeowner will ever be forced down an automated path when a real conversation would serve them better. That is what we mean by friendlier."

A people-first, Canadian company

NORTHGUARD is Canadian owned, Canadian run and built on Canadian technology. It is building a people-first culture that hires for the long term, promotes from within.

"Every promise we make to an investor, a broker or a homeowner is delivered by our people," said Gregory. "We are building a company that talented people actively seek to join, because the quality of our culture is what our partners will feel in every interaction."

About NORTHGUARD

NORTHGUARD is a Canadian-owned national mortgage lender and servicer. Built on the AI-enabled platform and a people-first culture, NORTHGUARD serves mortgage brokers, capital partners and homeowners across the full mortgage lifecycle, in English and French, with a national rollout across Canada throughout 2027.

SOURCE Northguard Financial