Propensity Named a Challenger in the 2026 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms for the Second Consecutive Year
EmitenTrust.com Propensity's continued innovation in AI-powered campaign orchestration, contact-level intelligence and connected go-to-market execution called out
BOSTON, Oct. 13, 2026 /PRNewswire/ -- Propensity, the AI-powered ABM platform helping B2B marketers identify, engage and convert their best opportunities, today announced that it has once again been named a Challenger in the 2026 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms, marking the second consecutive year Propensity has been positioned in the Challenger quadrant.
The recognition comes during a year of significant product innovation for Propensity as the company expands beyond traditional ABM to help B2B teams orchestrate intelligent, multi-channel campaigns across the customer lifecycle.
"Being named a Challenger for the second year in a row is meaningful validation to us, but we're even more excited about where B2B marketing is going next," said Sumner Vanderhoof, CEO and Co-Founder of Propensity. "The future isn't more disconnected tools or isolated AI features. It's intelligent systems that can understand buyers, coordinate action across channels and continuously improve how companies go to market."
Over the past 12 months, Propensity has introduced AI-powered campaign creation that can generate audiences, buying groups, messaging, creative assets, channel plans and next-best actions from natural-language prompts. The company has also expanded contact-level intent, AI-driven reporting and journey analytics, launched website personalization, and introduced secure bidirectional MCP connectivity with external AI agents.
Gartner identified integrations with MarTech and SalesTech ecosystems as a Challenger's strong critical capability. Propensity synchronizes contact-level intent, engagement, attribution and audience data with CRM, marketing automation and sales engagement platforms, helping teams turn intelligence into coordinated go-to-market execution.
"We believe ABM is only the beginning," added Vanderhoof. "Our vision is to connect intelligence, audiences, AI and channels so teams can orchestrate the entire customer journey from one platform."
Download a copy of the 2026 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms to learn more.
Gartner, Magic Quadrant for Account-Based Marketing Platforms, Jenifer Silverstein, Chris Chandler, Upasna Chandna, Ray Pun, 7 October 2026.
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About Propensity
Propensity is an autonomous AI-powered ABM marketing platform that helps B2B revenue teams identify, engage and convert their best opportunities through contact-level intelligence and multi-channel campaign orchestration.
Learn more at propensity.com.
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